The mobile advertising market looks like a ground floor venue that is starting to rise, and Google has advice on following it upwards.
Direct Mail Advertising’s Online Effects
According to a new study, eBusinesses that want to contact people through direct mail advertising might be best off trying to reach men between the ages of 55 and 64. Compared to 2003, though, their odds of reaching just about everybody are significantly better.
Get Free Advertising Advice From Google
The Google AdWords blog had a post today that caught my attention. The AdWords Optimization Team is accepting requests from advertisers who want feedback on their campaigns. Simply fill out a request form and tell Google about your business and advertising goals.
Tasty Advertising Key For Food Retailers
Thanksgiving through New Year’s Eve make for a time of increased consumption, one that online retailers with a savory bent should consider with their ad campaigns.
IBM: End Of The Advertising World
There won’t be unstoppable viruses, implacable zombies, or nuclear weapons involved in the end of the advertising world as we know it (though I think I just wrote the logline for next summer’s blockbuster), but the times will be a-changin’ for advertising through the next five years.
Google Nearly Ready With In-Game Advertising
You don’t need to worry about pixies hawking Diet Pepsi or having to watch action heroes put on Axe deodorant. Google intends to address ads in video games in a different way, and according to new reports, it intends to do so starting this month.
Social Networks And Advertising
A third of online advertisers in Europe plan to create their own profiles on social networking sites in the next year.
Facebook Advertising
Much of the reporting of Microft’s acquisition of a piece of Facebook has questioned the ultimate value of the social network.
(Microsoft’s investment puts the total value of Facebook at about $15 billion.) With advertising as the only significant revenue channel, many are wondering if people networking on sites like MySpace and Facebook are paying any attention to the ads.
PR will lose Social Media to Advertising Due to Sex
Okay, not necessarily sex – but advertising does know how to make mundane things sexy.
The Big Convergence Of Online Advertising
It’s hard to imagine a Web without onramps like search engines these days. They’ve become an essential part of the online experience. It may be equally as hard to imagine what the next phase of online advertising will be, as used to the sponsored links as we are.