Everyone knows there’s a world of information and services on the Internet. So what does that mean for your business? Are consumers who are looking for a particular product/service that you offer able to find your business? The answer might be a big “NO” for you. Just like us, you may have placed an advertisement in newspapers and magazines and the results were not as good as expected. Once we placed an advertisement in a magazine that claims to have over 1.5 million subscribers nationwide. We spent nearly a thousand dollars for the ad and only got a few responses. What went wrong? The answer is very simple! Our ad was buried among over two dozen other advertisements and was not targeted to the right audience. Now we are getting smarter, after having tried Ezine advertisements that have produced excellent results.
Internet Advertising – What Went Wrong?
The decline in Internet advertising – though paralleled by a similar trend in print advertising – had more serious and irreversible implications. Most content dot.coms were based on ad-driven revenue models. Online advertising was supposed to amortize start-up and operational costs and lead to profitability even as it subsidized free access to costly content.
How To Create Successful Advertising Copy
Writing effective copy for ads, web pages, sales letters and other marketing communications isn’t difficult when you know what works. After many years of trial and error I developed a checklist of 7 “rules” I follow to create successful advertising copy. These rules apply to writing copy for any type of marketing communication.
The Changing Face of Advertising
The phenomenal growth of the Internet is revolutionizing the communication industry. Old models of communication strategy are becoming irrelevant.
Guide to Free Website Advertising Options
Top free website advertising options, from SEO to social media. Discover how to maximize your online presence without breaking the bank.
Choosing the Right Advertising Medium for Your Business
Explore how to choose the right advertising medium for your business, considering factors like portability, adaptability, acceptability, affordability, and capability.