Twitter fans, advertisers, and people who are in the market for a refurbished computer should take note: in what represents a potential win for all of you, Dell has decided to offer certain deals exclusively through one of its 80 Twitter properties.
eBay Getting More Serious About Advertising
eBay is moving to increase its advertising revenue. It is an area that has become increasingly profitable for the company, and increasing profitability has probably never been more important for eBay.
Socializing Advertising
In these uncertain economic times, advertisers need to make their ads count if they don’t want to throw away precious dollars on ineffective Internet advertising. Online advertising is still a great way to market your business, as it is highly targeted, and can provide both an unparalleled branding appeal and instant conversion (depending on the nature of the ad). But effective ads must be engaging. They must give a viewer a reason to care. That is a large part of the battle. Caring and Sharing
Google Maintains Search Advertising Lead
Google held onto its search advertising market lead during the fourth quarter with 76 percent market share while Yahoo gained 3 percent share year-over-year, according to a report from Efficient Frontier.The search marketing firm based its report on analysis of 92 million impressions and 600 million clicks across a portion of its customers.
Privacy Groups Protest Mobile Advertising Practices
A lot of things have prevented mobile advertising from becoming widespread; think phone tech, consumers’ reactions, and advertisers’ reluctance, to name a few. Now, it looks like the list has grown longer, as the Center for Digital Democracy and the U.S. Public Interest Research Group have sent the FTC a formal complaint.
Online Advertising’s Relationship with Holiday Traffic
Nielsen Online has shared some interesting data regarding advertising on the web during the holiday season. This look comes after finding that there was 10% growth in retail site traffic. Nachi Lolla at the Nielsen Blog wondered if the advertising strategies of these retailers had anything to do with that traffic. Lolla writes:
Sina Makes Advertising Buy For Over $1 Billion
Sina.com is China’s largest Web portal, and today, the company behind it got even bigger. Sina Corp. acquired parts of Focus Media Holding, which works in advertising, for over $1 billion in stock.
Another Example That Internet Advertising is Holding Strong
There has been a lot of talk about the online advertising industry being in trouble because of the economy, yet we continue to see example after example of the contrary. The latest example is highlighted by VentureBeat, and concerns ad network Glam Media, which despite making job cuts earlier in the year, is still seeing growth in advertising:
Search Advertising For Beginners
In the session "Search Advertising 101" the speakers offered advice to those who are new to the search advertising industry.(Coverage of SES Chicago continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
WSJ Editor Doesn’t Get Internet Advertising
Wall Street Journal Managing Editor Robert Thomson spoke about a print advertising resurgence in a speech at the Reuters Media Summit in New York. He thinks advertisers are moving back to print because of his belief that print has a more attentive readership than Internet news readers. From Reuters …