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Tag: advertising

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webproworld

How to Develop a Wireless Advertising Campaign

What’s a wireless advertising plan? Why should you consider wireless advertising? How can you put together a wireless advertising plan? This article addresses why and how to plan and implement an effective wireless ad campaign.
1. Determine your wireless advertising objectives
The number of people who use wireless devices (cell phones, pagers and PDAs) is growing throughout the world. Wireless advertising can allow your company to deliver a variety of different messages to this rocketing population of handheld users.

Wireless advertising is relatively new: the results on the kind of content that will be most effective for wireless advertising is not conclusive. However, content sponsorship, opt-in coupons and directories will likely be the most successful of the various wireless ad methods.

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Which of these mistakes are you making with ezine advertising?

Ezine advertising has been glorified by experts the world over as the last refuge for the little guy/gal to make a buck online. Well, I hate to deliver bad news, and please don’t shoot the messenger, but there are some draw backs to ezine advertising and many of the Inner Sanctum E-Letter subscribers are making them daily. Let’s look at the most common mistakes and their solutions.

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Moonlighting Idea: Bumper Sticker Advertising

Have you ever noticed that many of the best moonlighting moneymakers seem to fall into two categories: either “Duh, I don’t believe I didn’t think of that” or “Cool, I wish I’d thought of that!” Well, this issue’s Real Ideas for Real Parents idea is a little of both. The concept is remarkably simple, yet on the whole, it’s a fairly unique idea.

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Two New Advertising Options

Paid-placement search engine listings, like those at Goto.com, are great for effective, targeted and low-cost traffic for your website. That’s why so many people are using them, driving up prices of even obscure terms in bidding. Google’s Self-Service Advertising System, called “Google AdWords,” and the “Jeeves Text Sponsorship Network” are two similar services you should add to your list of places to advertise.

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webproworld

The New Power Of Advertising

A website is an island. Advertising is a bridge to that island. Large and small businesses online are discovering that truth in a hurry – or else. Advertising is not what it used to be. The internet has changed its purpose and its strength. Rather than making advertising in the traditional media weaker, the net has made it stronger. That’s why all guerrillas must be aware of the new power of advertising.

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Essential Guide To Pay-Per-Click Advertising

Which Engines Should You Use?
Following Goto.com’s (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 pay-pay-click startups have sprung up.

Out of these 160 PPC engines, only a few may actually have the search volume to generate a respectable number of clicks for your site. Most PPC startups require between $10 to $25 of setup fee which can be applied to clickthroughs. They offer low minimum bids of $0.01. But with limited search volumes, they may bring you only a few clicks each day!

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webproworld

Some Advertising is Doomed to Fail

When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, “I put it in all the popular ezines but nobody responded” or “I followed all the copywriting ‘rules’ but didn’t even get one sale.” This dilemma is normally due to one common problem. There is one thing most people don’t think about that dooms their advertising to failure.

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