Tag: advertising

3 Tips to Reduce your Advertising Costs

Advertising costs are a bitter pill to swallow for many small businesses. Many businesses rely on advertising to keep customer traffic up, but the cost of a continuous advertising presence can be overwhelming for some small business owners especially in today’s sluggish economy. Here are 3 tips to help you reduce your advertising costs while maintaining your advertising effectiveness.

An Overlooked Advertising Opportunity For Web Publishers

When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.

After I sign up for an ezine or email discussion group, I await the welcome letter for guidelines and to learn a bit more about the ezine/website/webmaster. Too often all I get in the welcome letter is the standard default letter. No personal welcome, no introductions, no links to check out and no email.

Advertising with a Real Life Story

What is a real life story? It is just what it says, a story about the real life of an interesting person. Why can’t you be that real life interesting person in your advertising? When you read advertising online, much of it is the same old hype that every other online ad uses. But a real life story set your ad apart from the rest? YES!

To be effective, you must create an effective story. Your story is what will keep people reading. And then when you weave your product into the story, it makes a much more compelling ad copy.

5 Powerful Keys To online Advertising Success

1. Develop Trust – Think about it… you don’t just buy, you buy from specific shops. If some days those shops… Your shops are closed for some reason, you wait for them to re-open. Yes… you don’t just go to any hair dresser, you have your very own specific hair dresser or clothes shop, or even coffee/ diner. You aren’t satisfied with anything less.

Write a Power Press Release-Seven Times as Valuable as Advertising

Do you send out press releases? Have they brought you financial rewards? If not, you may want to rethink how to write a good one-one that editors pay attention to. If editors noticeand love your press release, they will want to interview you for a feature story. The feature story not only gets you valuable attention, it also brings credibility to you, your products, and your services. It is seven times more valuable than advertising.

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