What can face to face selling tell you about online salesletters & advertising?
The Case for Overture to Enter the Mass Contextual Advertising Market
Contextual Advertising is, by definition, text-based advertising. As opposed to search engine results which show up when a user types in a specific request, contextual ads appear alongside text on all websites that opt to show them.
The Value of Advertising On Blogs
Here is a very simple way to think about the value of advertising on blogs. About.com was
Why Advertising On Blogs Is A Good Idea..
Move over ezine advertising..and make room for the new tool in town – Blog Advertising! Haven’t heard of blogs?
VNU Business Media and Google Sign Deal for Targeted Advertising
VNU Business Media to show relevant Google AdWords ads across its network of business publications.
Pay Per Click Advertising Can Be Very Risky Business
Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren’t really interested in their products or services.
Contextual Advertising: Facts, Myths, and Misconceptions Part 1
Reader Question: I have newsletter articles and a forum on my Web site. Since I often have focused content on these pages, I thought that contextual ads might be a good way to supplement income from my site. Is this a good idea? What types of contextual advertising programs are available?
Superbowl Advertising Is The Hot Conversation
So the Superbowl happened yesterday. In scanning my RSS feeds this morning, I see that sporting event has …
Advertising Hurts Dow Jones Profits
Due to advertising struggles. Dow Jones had a low fourth-quarter net profit and predicts the first-quarter to be lower than Wall Street estimates.
As Sites Add Tags, Tagtextual Advertising Will Follow
Here’s new evidence that 2005 will be the year of folksonomies – commonly known as tags.