Murdok discussed fear and advertising with Steve Hayden, Vice Chairman of Ogilvy Worldwide. There is a lot of fear currently as we’re going through what Hayden calls "the biggest transition in advertising since the advent of television." What are your biggest fears in advertising? Please share.
Twitter Cofounder Takes Stance Against Advertising
As people talk about what they’re having for lunch, their favorite show’s season finale, and LOLcats, other Twitter users shouldn’t have to worry about seeing ads for Subway, "Lost," and Friskies anytime soon. Twitter cofounder Biz Stone recently distanced himself from the idea of turning to ads for revenue.
Mobile Advertising Booming in Britain
Despite being a nascent industry in tough economic times, mobile advertising in the UK is growing at a faster rate than previously expected.
The IAB and PricewaterhouseCoopers research demonstrates that mobile advertising has experienced an impressive and steady growth in the UK in an overall declining market. In 2008, as more brands trialed and embraced the medium, spending increased by a whopping 99.2% to $44 million.
More Than Half Of Internet Users Respond To Display Advertising
Nearly half of Internet users who respond to display advertising eventually do a search related to the ad they viewed, according to a new study from iProspect.
Mobile Advertising To Increase 36% In
The U.S. market for mobile advertising will grow 36 percent, increasing from $169 million in 2008 to $229 million in 2009, according to a new forecast by Interpublic’s Magna.
The prevalence of mobile subscriptions (more than 270 million at the end of 2008 according to the CTIA) and mobile users (more than 224 million individuals, according to Nielsen) has been the main driver. Although the vast majority of these individuals use their phone for voice services, an increasing number have adopted the use of text messaging
Advertising Gets “Mixxed” Up
Social bookmarking site Mixx is often compared and contrasted with the more popular Digg. While Mixx does not get the traffic that Digg does, it is often cited as a good alternative to the site.
Mixx has recently launched an interesting advertising tool called the Sifter in which advertisers can submit ads and have "elite" members of the Mixx community decide just how effective those ads are. Mixx CEO Chris McGill and another Mixx spokesperson discussed the Sifter with Murdok.
Google Introduces Comprehensive Advertising Resource Site
Google has launched a site called Google for Advertisers, which was created as a place where advertisers can find a wide range of info regarding all of Google’s marketing products. It should also prove to be a useful resource for finding ways to use Google’s tools to increase the success of you campaigns.
According to Google, the four best ways to get the most out of the site are:
Advertising And Social Media
In the keynote presentation "The State of the Industry (Presented by the IAB)" the panel discussed a variety of topics.
Coverage of the ad:tech San Francisco conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
Moderator:
Randall Rothenberg, President and CEO, IAB
Hulu CEO Talks Advertising and the Hulu Formula
Jason Kilar, CEO of Hulu delivered a keynote speech at ad:tech San Francisco. In the speech he discussed the state of advertising and of course his site Hulu, which has taken the online video world by storm.
Coverage of the ad:tech San Francisco conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
Auto Makers Making Good Use of Online Advertising
Research from comScore recently showed that auto makers are doing pretty well with online advertising. In particular, they are using the medium to push SUVs. comScore explains one example: