Signs are a very common type of marketing. Everywhere we go we see signs. Billboards, car stickers and a whole lot more! This is a great way to get your product or company seen by millions. Outside advertising, such as this, is a cost effective way of getting your product noticed.
Email Advertising – How Ad Tracking Helped Create a Killer Ad
I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system.
Business Web Advertising Landing Page Template
If you’re running an online advertising campaign such as Google Adwords or Overture (Yahoo! Search Advertising), you should make sure your visitor lands on a page that follows through on what the advertisement promised. If someone cannot find what they are looking for on a web page within 10 seconds of arriving, they will usually hit the “back” button and look somewhere else.
Mass Media Advertising
Very few people do not watch any television these days. This makes television advertising one of the best ways to reach individuals to promote your business.
So You Want to be a “Google Advertising Professional”
If you consider yourself a Google Adwords Expert and handle your own or other Adwords accounts for clients you may want to become a “Google Advertising Professional”.
Small Business Marketing And Advertising: Branding vs. Direct Response
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response–i.e., actually getting leads and/or sales right now.
The Good, Bad and Ugly of Contextual Advertising
There is a good look at the Pros and Cons of Contextual Advertising over at Online Journalism Review today. Here’s a couple of snippets.
Consumer Impact on Advertising Grows
Consumer impact and influence is growing. The New York Times details how consumers are interacting with advertising campaigns and influencing their outcome.
Banner Advertising’s Effectiveness As A Marketing Tool
Do you expect your same banner ad used in print and on TV to draw the same attention online?
The Power of Reverse Advertising
How many times have you heard that posting on FFA sites are a complete waste of time?