Tag: advertisers

Search Term Guidelines for Overture Advertisers

When discussing pay per click advertising with Overture advertisers, they tend to say it’s an easy program to use to get to the top of search engines. While this is true, a well-optimized and carefully researched pay per click campaign can often deliver much more traffic to a site at a lower average cost per click. To bring your average cost per click down while increasing pay per click traffic, you need to get a high number of search terms approved for your site.

How Small Advertisers Can Compete With The Big Boys

Google’s Adwords Select has soon become the focus of many online marketers simply because it is the best pay-per-click advertising options ever to grace the Internet. Many PPC search engines like Overture had one fundamental problem. Big advertisers with deep pockets were always able to out bid the rest. And the rest did not have any means of competing other than bidding a higher price per key word. Google’s Adwords Select is unlike that.

Find advertisers for your web site the easy way

When webmasters try to find advertisers who are willing to pay to advertise on their site they are often bitterly disappointed.

They find out that advertisers like talking to webmasters whose sites attract at least 10,000 visitors a month – or a lot more – and often expect detailed demographics on those visitors.

Even if you can meet those tough demands, the amount of money advertisers are willing to pay you can also be extremely disappointing.

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