Madison Avenue is starting to get it – YouTube equals maximum exposure for minimal dollars.
Microsoft Promoting Email To Advertisers
The opening of Windows Live Hotmail also comes with a push from Microsoft as the company tries to sway more advertisers to the product.
Facebook Not Impressing Some Advertisers
Valleywag doesn’t elaborate on the media buyers complaining that advertising on Facebook just isn’t worth it. But if this is the frigid, penetrating tip of an iceberg, all eyes will soon be on Mark Zuckerberg, watching to see how he’s going to fix things.
Zuckerberg, in the meantime, will look back with yearning at the billion-dollar acquisition offers.
Advertisers Not Ready Yet For Video, Mobile
Traditional search advertising with its contextual relevance and cost effectiveness still has the hearts and wallets of marketers according to the latest survey from the Search Engine Marketing Professional Organization (SEMPO).
MS AdCenter Bug Makes Advertisers Pay Huge Sums
A major Microsoft AdCenter bug costs advertisers to shell out huge amounts. This bug makes the advertisers may a blasting amount as compared to what they have bid for.
A Webmasterworld thread addressing the same issue has tremendous amount of posts where affected advertisers have addressed the situation.
My daily spend increased almost 10-fold from $140 to over $1350 yesterday!
SEs Paying Users – Advertisers Beware
“If at first you do not succeed, try and buy your market share.” Okay, admittedly this is a bad example of the mantra I am trying to get across but it does fairly represent the enticements a couple of search engines are using to attract users; Blingo and AGLOCO.
Online Advertisers Should Consider Smaller Sites
Online advertisers should be open to placing their ads on smaller sites and not always focus on large sites according to new research from Media-Screen. The “Net pop| Response” study found that small long-tail Web sites are valuable to consumers and online advertisers.
The New AAA Club: Angry AdWords Advertisers
In May 2005, a CNN article quoted Dana Todd, president of SEMPO as saying: “Google has always beenworse than bad [at customer service.]”
Advertisers Avoid Sites With Pirated Material
Copyright infringement is not just a concern for copyright holders but for advertisers as well. Smaller advertisers are especially cautious when it comes to video sharing sites. They fear being associated with clips that maybe violating copyright laws.
DMP Owners Attract Electronics Advertisers
comScore has released a study detailing the habits of online consumers that own digital music players. The devices range from MP3 players to iPods and Microsoft’s new Zune music player.