Microsoft has announced the launch of the adCenter Add-in for Excel 2007. You might want to download the Add-in from here.
SIM – Microsoft adCenter Add-in
The goods: Microsoft adCenter has a new product rolling out next month. A plugin (”Add-in”) for Excel will give marketers access to automatic tools to generate keywords, expand keyword lists, get actual traffic and demographic data—as in real numbers. If you haven’t seen a demo yet, let me tell you: this looks very cool. Here are my notes from Microsoft’s presentation and demo at the Search Insider Summit today.
Working at Microsoft – An adCenter Story
Editor’s note: On occasion we reach out to people in the search marketing industry we’ve come to know and respect with a request to contribute. Today’s contribution comes from Microsoft’s adCenter Community Manager – Europe, Mel Carson. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to speak about adCenter at conferences such as SMX, SES, Pubcon and others. Mel writes his own blog at DigiTales & Other Stories.
Microsoft Tweaks adCenter Quality Ranking
In an acknowledgment of how relevance in search advertising has been so successful, Microsoft moved to give higher quality ranked ads a better shot at appearing.
AdCenter Needs More Blogging
The user interface and reporting features have been updated on adCenter, but communicating these updates doesn’t seem to be a priority.
Microsoft AdCenter: An Insight
Over the past one year of its launch Microsoft adCenter has grown a lot. Won’t say that it matches up with Google’s adWords and Yahoo’s ad serving system but still it is doing a remarkable job.
A brief history, Microsoft adCenter was launched in March 2006 in US. It became live in UK in August and in February this year in Canada.
MS AdCenter Bug Makes Advertisers Pay Huge Sums
A major Microsoft AdCenter bug costs advertisers to shell out huge amounts. This bug makes the advertisers may a blasting amount as compared to what they have bid for.
A Webmasterworld thread addressing the same issue has tremendous amount of posts where affected advertisers have addressed the situation.
My daily spend increased almost 10-fold from $140 to over $1350 yesterday!
AdCenter Scoffs At Panama
Anything Yahoo can do, Microsoft already did. In Microsoft’s opinion, they are doing it a lot better than Yahoo and think the portal will just keep on playing catchup when Panama arrives to take on adCenter.
adCenter Unveils Video Ad Technology
In addition to some new search/keyword technologies, Microsoft also took the lid off of some interesting new online video ad technology developed by adCenter Labs. These developments could easily expand advertising options beyond pre-roll and post-roll spots.
MSN adCenter Showcases New SEM Offerings
In the face of recurrent search losses, this week Microsoft showed off what its much-touted adCenter Labs has been working on. At Demo Fest in Redmond, Mr. Softie showcased what the company called “breakthrough digital tools” focused on improving keyword and content technologies, ad selection and relevance, audience intelligence, social networking, video, platforms, and devices.