Microsoft shared some info, aiming to "demystify" downtime in adCenter campaigns. adCenter advertisers may sometimes find that their campaigns are paused, when they check their accounts. Microsoft names three reasons you might see this.
Microsoft Answers Common adCenter API Questions
Microsoft says it has had a lot of questions lately about access to adCenter API tokens, and the company has addressed these issues on the adCenter API blog. The API program is still in the "pilot" phase, so API tokens are not available to everybody.
Micrsoft on Why UK Advertisers Should Use adCenter
Microsoft faces some pretty tough competition in the pay-per-click space. On the adCenter blog today, they have posted some reasons they think users (at least in the UK) would benefit more from adCenter than its "main competitor."
Microsoft Closing Shop on adCenter Analytics
Microsoft’s adCenter Analytics has not yet left beta, and it appears that it will not ever do so. The company announced today that the program will be shut down at the end of the year.
5 Microsoft adCenter Performance Tips
Advertisers who use Microsoft adCenter were treated today to some tips on getting ads up faster and improving their performance. Obviously these are essential factors to the success of a campaign.
Microsoft Enhances adCenter, Offers Tips
The Microsoft adCenter team took the holiday break to put some "finishing touches" on some enhancements to the service. These enhancements include:
Microsoft’s adCenter Desktop To Exit Beta
Microsoft’s adCenter Desktop, currently in beta testing, is about to go public, said Jeremy Lamothe, Search Account Manager for Microsoft Advertiser and Publisher Solutions at the Search Engine Strategies Conference in Chicago. (Coverage of SES Chicago continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Microsoft Helps adCenter Customers Get Help
Getting support for any product is often a painstaking and time consuming ordeal. There are parts of Microsoft that I have personally had such trouble with.
Microsoft Discusses Updating adCenter Bids
The economy’s crashing, the holidays are coming, and businesses are growing ultra-competitive. It’s time to revisit online marketing campaigns, then, and Microsoft has released some tips on how adCenter users can decide if their bids need to be updated.
Microsoft Introduces adCenter Learning Center
Instructions can sometimes be a little overwhelming; what comes with a new cell phone will keep you occupied for about as long as Stephen King’s "The Stand." It never hurts to have some help available, though, and so Microsoft has introduced the adCenter Learning Center.