WebProWorld
Remember Yahoo Meme? It’s a microblogging site from Yahoo that appears to be the company’s attempt at a Twitter clone. Instead of birds however, its theme is dogs.
The site was has been available in Portuguese and Spanish, but now it is available in English. Well, "available" is a strong word. You can go to the site and read what it says in English, but it’s not available for actual use at this point.
This week YouTube launched a call-to-action feature for its non-profit partners, allowing them to include in-video clickable ads leading to their web sites. Apparently they are quite effective, because in one day, one of the partners raised $10,000 using one.
Of course it probably helps that the video was featured on YouTube’s home page. The video can be seen here:
I’m not going to wax philosophical about social media marketing. I’m not going to tell you that you should be using social media or that you shouldn’t. I’m just going to show you some examples of how local businesses in the hometown of Murdok – Lexington, Kentucky – are utilizing it. It is up to you to find parallels between what these businesses are doing and strategies that you could be implementing within your own marketing efforts.
Making Customers Aware of Your Presence
Harvard Business School professor Benjamin Edelman believes Google is profiting from and encouraging typosquatting by placing ads on trademark infringing made-for-AdSense websites. As co-counsel in a class action suit, Edelman suggests Google could be making money from a million domains or more.
A cynical person (and/or someone who’s tired of zombies and sheep) might argue that Facebook should ban all applications. The social network hasn’t gone that far, but for the sake of users’ privacy, it has at least shown an encouraging willingness to restrict the things.
The click to call model used by Ingenio to connect people to businesses represents the foaming surf on the onrushing wave of CPA models for advertising.
Apple and AT&T were named in a class-action lawsuit last week filed in federal court that alleges that the companies illegally conspired to keep customers in AT&T’s wireless network.
Google has announced that its pay-per-action advertising beta is now open to international advertisers.
To read most of the articles on Google’s expanded test of CPA-based content ads, you would think it was the greatest invention since the wheel. It could be great for certain advertisers, but only if they do it right. As it turns out, that’s not so easy.
The new pricing model offered by Google to its AdWords clients means those advertisers will only pay Google when a customer converts in a specified way.
