Tag: acquiring

What is Microsoft Really Acquiring with Yahoo?

The acquisition of Yahoo (Nasdaq: YHOO) by Microsoft (Nasdaq: MSFT) has been something that’s frankly made sense for years. Microsoft has a lot of strengths, but it just hasn’t been able to crack the nut of content creation (does it even own a property that has any meaningful content prior to this acquisition?), particularly the semi-mythic user-generated content, and its attempts at competing with Google (Nasdaq: GOOG) in the advertising space have also proven disappointing.

Google Acquiring Video Game Ad Company

Google has agreed to acquire Adscape, a company that puts ads inside of video games, for $23 million. Google had missed out on Massive, a company Microsoft picked up for $200-400 million about a year ago, and is going to have to settle for the much smaller Adscape, which it will have to build into a bigger player. Judging by Google’s great success with dMarc, I’d assume nothing at this point.

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