WebProWorld
Fox Interactive Media (FIM), a division of Rupert Murdoch’s News Corp., has acquired interactive advertising-technology company Strategic Data Corp (SDC).
SDC’s system automatically optimizes the selection of creative for each impression to maximize profitability by combining sophisticated statistical and predictive algorithms, demographic and geographic segmentation, and performance tracking.
Hoping to capitalize on the online teen market Hearst Magazine’s digital unit has acquired eCrush.com a conglomerate of entertainment and social networking sites for teens and young adults. The purchase price has not been disclosed.
After several months of regulation-jumping and board-voting-formalities, AMD has officially gotten the green light to acquire graphics-leader ATI.
The Six Apart logo recently appeared on the SplashBlog website signifying a quiet acquisition (no announcement seems to have been made) of the mobile photoblogging company. The deal may be part of Six Apart’s recently announced plans to launch several new products and services.
From Google Blogoscoped, comes news that Google is acquiring Newport Beach-based dMarc Broadcasting, which runs an automated advertising platform for radio.
AOL has announced the acquisition of Truveo Inc. a video search engine provider based in Burlingame, California.
I know that Steve Rubel outed the Yahoo! Music Blog back when it was… in beta (yeah, that’s it!).
America Online Inc. announced today that it has signed a definitive agreement to acquire highly successful blogging network Weblogs, Inc., for an undisclosed sum. But the $2 million per year Weblogs, Inc. was rumored earlier to be going as high as $35 million.
The one-time focus of an Eliot Spitzer spyware lawsuit, Intermix has been acquired by Rupert Murdoch’s company for about $580 million USD.
H.J. Heinz Company, of Heinz Ketchup fame, has agreed to buy Groupe Danone, which makes HP and Lea & Perrins sauces. The deal is for about $855 million in cash.
