To most people, brand advertising and direct marketing are two wholly separate, if not antithetical, practices. One is for generating awareness and making emotional connections. The other is meant to elicit a specific response. But until recently, the two initiatives had never been thought of as working together at the same time.
Achieving Greater Simplicity Involves Managing Increasing Complexity
Never before has there been so much to choose from, and never before has it been more important to eliminate most of these choices.
Achieving Consistent Brand Identity & Positioning
Coke, McDonald’s, Nike. Around the world, anyone who sees the Golden Arches or the Swoosh knows what they mean.
Rules for Achieving Online Success
The Internet brought a great deal of benefits to our life. Access to a lot of free and useful information is, probably, one of the most important out of them. However, this abandon of free information has also become a problem to some extent. You started to spend a little too much time on the Internet. For you emails, chat rooms, messenger services along with aimless web browsing dominate substantial portion of your workdays. As a result you feel that you are loosing control of your working hours, your productivity is decreasing and you are accomplishing far less in a day than you are capable of. This makes you frustrated, miserable and negative. What to do? How to get out of this mess?
Achieving a Top Ten Placement
Achieving a top ten placement in the search engines can be compared to being invited to a party for the elite. Only the best of the best optimized web sites get to be in the top ten. While many may still agree that this is the truth, one needs to understand the entire picture. How much does Page Rank or Site Rank have to play in the picture of getting invited to the Search Engine’s Top Ten party?
Internet Marketing Simplified! 2 Pillars For Achieving Massive Results
Are you confused by the flood of information on how to improve your internet marketing results?
Achieving Tangible Results via Search Engine Marketing
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialized processes and melding them with technology. Here is some insight gained from years of experience providing these services to our own clients.
Achieving Top Rankings With the Search Engines
It’s “promote, promote, promote” all the way. Cut up your activities into small, easy to handle chunks.
3 Keys to Achieving Your Goals in 2003
“It’s too late, why even try? After all, the holiday season is upon us and no one will buy my widgets anyway. I set high goals but, after all, with less than a month to go how can I hope to achieve them now?”
1 Step Program in Achieving Your New Year’s Resolutions
In Jack Canfield and Mark Victor Hansen’s original “Chicken Soup for the Soul,” I am reminded of the short story titled “Another Check Mark On the List.” This is a story about a 15-year-old boy named John who, on one rainy day, when it was too wet outside to play, he decided to write a list of goals. John continued writing until he had 127 goals. These goals included exploring the Nile River, climbing high mountain peaks around the world and learning 3 foreign languages. He also wanted to be featured in a Rose Bowl Parade and play several musical instruments.