Tag: accounting

Accounting for Non-Attributable Business Results

Trying to assess the impacts of marketing on business performance is a daunting task, celebrated long ago by John Wanamaker’s famous quote regarding not knowing which half of his advertising was wasted. The root of this problem is that, for most companies, as much as 40% to 80% of their business results cannot be attributed to any specific marketing activity.

Investing in Accounting Software: A Smart Business Resolution

With the start of a new year, most of us make some resolutions about how we want to improve our businesses or ourselves. Maybe we want to cut our overhead so we can take home more profit. Maybe we want to make next year’s tax season less of a stressful burden than this year’s. Maybe we just want to streamline our responsibilities so that we have more time to enjoy our success and to work on building it even higher. The way to make any of those resolutions happen for you is to start using accounting software in your small or home-based business.

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