Tag: accessibility

The Secret Benefit Of Accessibility Part 1: Increased Usability

Web accessibility has so many benefits that I really do wonder why such a large number of websites have such diabolically bad accessibility. One of the main benefits is increased usability, which according to usability guru, Jakob Nielson, can increase the sales/conversion rate of a website by 100% and traffic by 150%.

Web Site Accessibility – Its Just Good Sense

Most of us already know it’s good business to have a presence on the World Wide Web. Since millions of people from all over the world use the Web each day, having a web site is one of the best ways to increase market share and audience reach. However, even companies with a web site could be missing out on the full potential the Web offers, if the content on their site is not accessible to the widest audience possible. Unfortunately, many web site owners create barriers to their content without realizing it. When this happens, their visitors often get frustrated and go elsewhere and the company loses that potential business to a competitor.

Web Accessibility and Your Business

One of the things I find I’m most often fighting with my peers and competitors is the need for your website to be accessible. An Accessible website is a website that caters to the needs of handicapped individuals and people using alternative web browsing methods like third party browsers, PDA’s and the like. As a business owner, it is important to have a website that meets at least the minimum Web Accessibility Standards. If your website is accessible you stand to benefit from:

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