Using Online Panels

A while back, I wrote about online panels, a kind of focus group on steroids that companies are using to both lower their research costs and to scale survey data to be more quantitative than typical focus groups. These online panels allow more participants than focus groups, offer better representation of your target market, and scale as easily as surveys, usually at lower cost. What's…

Government Executives Need To Blog

A study by Southeastern Louisiana University professor David Wyld for IBM's Center for the Business of Government found that government blogging "does take dedication and a bit of bravery."

Google Scholar Put To The Test

Companies always claim to be leading in this or pioneering in that.  Google Scholar is less boastful, but still says it “provides a simple way to broadly search for scholarly literature.”  And so Marilyn Christianson, a librarian at Auburn University, put that assertion to the test.

SAP Admits To Inappropriate Downloads

SAP subsidiary TommorowNow is in trouble. A lot of it. In a late-night announcement, seemingly designed to be lost among the boom of Independence Day fireworks, SAP admitted TN had inappropriately downloaded files from its competitor Oracle.