Is Link Authority Dead (Dying)?
After extensive gaming, Google’s algorithm (it is assumed) shifted from using the quantity of links as an indicator of source authority, to measuring the quality (reputation) of the linker in order to determine relevancy. Gamers are still there though, this time with bigger budgets, and things may be about to change again – most likely to a much more complicated game.
Google Earth “Helps Military Mission Planners”
On the BAE Systems website, there are three “Top News” items. One involves the “world’s most advanced warship.” Another mentions the “first lightweight RPG protection kits” for a certain type of Army vehicle. The last “Top News” item refers to Google.
Theseus Aid Gets EU Authorization
The mythological Theseus was a Greek hero who became a king; he presumably became filthy rich, as well. The modern Theseus – a German search engine project – has also gained quite a bit of money: the European Commission just authorized $165 million in aid.
Scripps Purchases Recipezaar
Scripps Networks has purchased Recipezaar, a user- generated recipe community site with more than 230,000 recipes.
Local.com Picks Up PremierGuide
Yesterday, Hearst Corp. sold its stake in Local.com, but it looks like that didn’t hurt the website much – it has now acquired PremierGuide, “the largest and fastest-growing provider of private-label local search solutions to newspaper publishers, TV and radio stations, and city portal operators.”
Yahoo Takes Fantasy Sports To TV
A new service from Yahoo has been aimed at sports fans with televisions hooked to their computers. It’s called Yahoo Sports for TV.
Extra, Extra, Google Expands Print Ads
Google will attempt to breathe life into the dying newspaper world as it expands a Print Ads initiative to more than 15^2 newspapers.
British Teen Goofs: Tells Cops About eBay Money
Okay first, let’s establish two things as public service announcements: Don’t pay $200 for a PlayStation 2; if you stumble over almost 100 grand, don’t tell anybody about it, especially not the government.
Yahoo Publisher Network Experiences Problems
The Yahoo Publisher Network is having problems, and in an online world where things often resolve themselves in a matter of minutes, Yahoo has said, “We are actively addressing the issue and expect improvements by next week.” Hey, Sunday morning’s only 80 or so hours away!
Young Favor Internet Over TV
More than three-quarters of people ages 16 to 29 prefer the Internet over TV according to a study from New Paradigm "Global Net Generation Survey."