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How To Waste Your Search Budget
Companies that buy search advertising may be flushing away part of their budgets as they bid on brand keywords they probably don't…
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CBS Mobile To Offer Content On Verizon
CBS Mobile has partnered with Verizon Wireless to bring full-length episodes of the "Late Show with David Letterman" and "The Late Late Show with Craig Ferguson" to V Cast Video starting tomorrow.
SES: Ad Campaigns And Quality Scores
An ad that suffers from a low quality score doesn’t do anyone much good, so speakers at SES San Jose 2007 addressed the matter in a session titled “Ads In A Quality Score World.”
The Relevance of Social Media Releases in Modern PR
A look at the relevance and evolution of Social Media Releases in the evolving PR landscape, highlighting key events and debates from 2006.
SES: Search As A Branding Vehicle
It's official, search advertising isn't just junk advertising (read: direct response, a la junk mail) anymore, it's a key element in branding, or as they call it in San Jose, a "branding vehicle."
Google China Gets Blog Search Engine
Imagine a life-size model of a car. It might look nice, but as for functionality . . . Similarly, Google China had a blog search site that didn’t do much of anything. The company has just dropped in an engine, though, and (censorship issues aside) users can have at it.
