Archive
SES – PR Train Wrecks Don’t Address SEM
I attended my first session of the day at Search Engine Strategies (SES) San Jose in order to learn more about bad…
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Recent Changes on Google
For those who read this with an interest in SEO, I’ve noticed a few interesting changes on Google over the past week. Firstly, Google seems to have tweaked the algo so that keyword domains have lost a little of their dominance. So just because “blue-widgets.com” is an established, if poorly built and promoted site, it no longer seems to have automatic rights to rank No.1…
SES – Universal & Blended Search
I was running around the convention center the whole day today, making sure the magazines where in the bins and that the booth was set up so, regrettably, I was only able to make it to one session. The session was dedicated to universal and blended search, a topic of interested to many marketers these days. The big takeaway for me from this session was…
comScore Upgrades Search Measurement
comScore, a company that “measures the digital world”, has upgraded the way they define searches.
Google Earth Gets Book Search Layer
To research a place’s past, you could drive around looking for historical markers. Or you could call up Google Earth; a new default layer allows users to “explore locations through the lens of the world’s books.”
SES – Ads in a Quality Score World
Day 1 of SES San Jose is in the books. It was a busy one for me. I managed to moderate a fast-paced session on Search Landscape, speak on Ad Quality, and took in a new session on Ad exchanges. The Ads in a Quality Score World panel was moderated by Danny Sullivan. In this session I tend to amuse myself by watching carefully for…
