Google Earth Gets Book Search Layer

To research a place’s past, you could drive around looking for historical markers.  Or you could call up Google Earth; a new default layer allows users to “explore locations through the lens of the world’s books.”

SES – Ads in a Quality Score World

Day 1 of SES San Jose is in the books. It was a busy one for me. I managed to moderate a fast-paced session on Search Landscape, speak on Ad Quality, and took in a new session on Ad exchanges. The Ads in a Quality Score World panel was moderated by Danny Sullivan. In this session I tend to amuse myself by watching carefully for…

How To Waste Your Search Budget

Companies that buy search advertising may be flushing away part of their budgets as they bid on brand keywords they probably don't need.

Google Apologizes For Video Shutdown

After being blistered by criticism over the abrupt termination of the Google Video program, Google has offered an apology and full credit to video purchasers.

SES: The Context Of Money

Contextual advertising can be a nice little revenue stream for the site publisher who puts in the work, and we have some advice from the SES San Jose session presenters on the topic.