network
This year, Google made its personalized search service much more the default for many users. Other search engines have user data that…
There's a new frontier in online advertising: ad exchanges. Operating more like a stock exchange than a traditional auction, ad exchange networks seek to make better use of the long-tail of search destinations by matching up unused inventory with appropriate advertisers.
For those who read this with an interest in SEO, I’ve noticed a few interesting changes on Google over the past week. Firstly, Google seems to have tweaked the algo so that keyword domains have lost a little of their dominance. So just because “blue-widgets.com” is an established, if poorly built and promoted site, it no longer seems to have automatic rights to rank No.1…
I was running around the convention center the whole day today, making sure the magazines where in the bins and that the booth was set up so, regrettably, I was only able to make it to one session. The session was dedicated to universal and blended search, a topic of interested to many marketers these days. The big takeaway for me from this session was…
comScore, a company that “measures the digital world”, has upgraded the way they define searches.
To research a place’s past, you could drive around looking for historical markers. Or you could call up Google Earth; a new default layer allows users to “explore locations through the lens of the world’s books.”
