SES – Day 1 Wrap up
I’m sitting in the final session of the day, Searcher Behavior Research Update, and I’ve completely zoned out. It’s not that the…
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I’m sitting in the final session of the day, Searcher Behavior Research Update, and I’ve completely zoned out. It’s not that the…
I am going to try and take a different approach on how to report on what's happening here at Search Engine Strategies San Jose. If you want detailed coverage on all the sessions I would recommend checking out Tamar Weingberg at SERoundTable or the Bruce Clay Blog.
Going through proper channels, I was able to coordinate a short video interview with Tim Mayer of Yahoo. I’m a bit of a Yahoo fan and it was great being able to chat with Tim for a few minutes before we recorded on the various questions other speakers suggested.
There's a new frontier in online advertising: ad exchanges. Operating more like a stock exchange than a traditional auction, ad exchange networks seek to make better use of the long-tail of search destinations by matching up unused inventory with appropriate advertisers.
For those who read this with an interest in SEO, I’ve noticed a few interesting changes on Google over the past week. Firstly, Google seems to have tweaked the algo so that keyword domains have lost a little of their dominance. So just because “blue-widgets.com” is an established, if poorly built and promoted site, it no longer seems to have automatic rights to rank No.1…