Archive
Proof of Concept Gives Comcast Headaches
In the Net Neutrality debate, the last thing phone and cable companies want is a proof of concept. In fact, as one…
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SES: Link Building
Link building expert Eric Ward Mike Grehan gave some informative tips on link building basics at SES San Jose.
SES: SEO Copywriting
In day-to-day life, a person needn’t be Shakespeare to get his (or her) point across in writing. As a matter of fact, it’s probably easier if a person isn’t Shakespeare. But when writing for search engines, communication can be a little trickier, and so a session at SES San Jose highlighted some tips and strategies.
SES: Search Engines Talk Click Fraud
At SES San Jose, representatives from the big four search engines talked about the persistent threat of click fraud, and how they are fighting back to protect their advertisers.
SES: The Almighty Conversion
If you run an e-commerce site, you want visitors to become buyers. Panelists at SES San Jose suggested making those visitors feel secure while you make your call to action.
SES: Picturing Better Image Search
Search engines can't read text in images, which can be a problem for image-heavy sites. A panel at SES San Jose explored the issues of indexing such sites, and working with image-specific search engines.
