Usability Reviews Verify Good Work

While on a plane heading home from a conference I happened to meet the mother of a Human Factors employee for a well-known global Internet software company. As we chatted, she noted that when I spoke of my work, she could tell I wasn’t the critical type. She’s a human behavior specialist. In her practice, she helps people who have suffered trauma. There’s a way…

Keywords: What’s Cheap and What’s Discounted

A few weeks ago we were intrigued by a selection of what Hitwise's Sandra Hanchard called "search value determinants," or word pairings used in search with regard to modifiers like "price" and "cheap," et cetera.

Web Analytics Interview

I'm actually in Hawaii right now, so I'm just not up to producing my regular Sunday Blog. It would take a truly dedicated blogger to produce anything under these far too idylic circumstances.

Social Media: Sociology Not Technology

The future of communications introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. The tools will change, but in most cases, people don't.

Social Media: Sociology Not Technology

The future of communications introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. The tools will change, but in most cases, people don't.