Google, BMW Enhance European Nav Systems
Europeans (and to some extent, the Japanese) get all the coolest car stuff. The latest example of this involves a deal between BMW and Google; German BMW owners will benefit from a new in-car Google Local Search service, and a sort of precursor feature (previously available just in Germany) has now spread throughout Europe.
Brand Advertising Doomed On Facebook
Social networking sites may never be the cornucopia of conversions that brand advertisers want them to be, according to a new study.
Google Phone Rings Up Mobile OS Rumors
The latest edition of the Google phone, or gPhone or GPhone, chatter contends the search advertising company has a mobile operating system ready to launch.
Boing Boing New New Look Look
The people behind the Boing Boing blog have updated the layout of the site, featuring more prominent positioning for rich media advertising.
Googlers Can’t Rely On Google Apps?
InfoWorld has an article about a study by a consulting firm that says Google Apps isn’t the right move for any sort of decent sized mature business, that it better fits smaller businesses with very limited needs. Bad enough to have in the press, no doubt, but then there’s this:
Usability Reviews Verify Good Work
While on a plane heading home from a conference I happened to meet the mother of a Human Factors employee for a well-known global Internet software company. As we chatted, she noted that when I spoke of my work, she could tell I wasn’t the critical type.
She’s a human behavior specialist. In her practice, she helps people who have suffered trauma. There’s a way that you listen. A way you offer support. I realized she was paying me a huge compliment if she noticed something about me and how I conveyed bad news to my clients.
Keywords: What’s Cheap and What’s Discounted
A few weeks ago we were intrigued by a selection of what Hitwise’s Sandra Hanchard called "search value determinants," or word pairings used in search with regard to modifiers like "price" and "cheap," et cetera.
Web Analytics Interview
I’m actually in Hawaii right now, so I’m just not up to producing my regular Sunday Blog. It would take a truly dedicated blogger to produce anything under these far too idylic circumstances.
Social Media: Sociology Not Technology
The future of communications introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. The tools will change, but in most cases, people don’t.
Social Network Advertising
In my last post about social network advertising, I spoke about reasons why social network advertising is a rapidly growing trend in online marketing tactics. Today, in this follow-up to part 1, I will be delving into the nuts and bolts of making the most of your social network advertising.