Search Rules Advertising As Media Diversifies

Search and word-of-mouth are by far still the most effective means of advertising and driving website traffic, according to a new survey, but it may not be time to sing the dirge for print just yet.

Apple Looks Into The Spectrum

The upcoming 700 MHz spectrum auction is heating up as Apple is the latest rumored to be interested in joining Google, DirecTV, and eBay in bidding on a piece of the band currently used by broadcast television.

Doctors’ Network Serves Everybody’s Interests

Regular viewers of the show “House” will know that the title character’s support staff has (supposedly) left; previews for the new season have shown the brilliant doctor discussing diagnoses with a janitor.  But if the fictional character knew about a network called Sermo, he’d be able to find all the expert opinions he could want.

Facebook Islam Row Highlights Free Speech Issues

Historically, in the brick-and-mortar world, we've had courts to settle disputes. Online, there are terms of service agreements and invisible judges determining, usually at the behest of the loudest and largest mob, who is guilty of crossing the line between conscious protest and hate speech.