Yahoo to Break Open

It must be Yahoo day today. Business Week reports that Yahoo is working to open up: not just in transparency, but in involving users—and especially user-developers—to improve Yahoo. Scott Moore, head of news and information for Yahoo’s Media Group, told Business Week, “We are trying to make Yahoo into more of an open platform that lots of people can plug into.”

Mobile Services Popular Among European Youth

Use of mobile services is popular with young people with 47 percent of 15 to 18 year olds adopting them compared to only 17 percent of 35 to 44 year olds, according to a new report from JupiterResearch, "European Mobile Youth Consumer Survey, 2007: Targeting Digital Natives and Keeping Them Loyal."

Behavorial Targeting 101: Media Buying Tips

Have you heard of behavioral marketing, but not known exactly what it is? You probably have been exposed to behavioral targeting before at one or more points in your life and not even known it. Behavioral targeting, if done right, can be a very useful tool in your internet marketing tool belt.

comScore qSearch 2.0 Launches in Japan

comScore, the company that measures the digital world, has launched qSearch 2.0 in Japan. qSearch 2.0 is a product that offers the first worldwide, panoramic view of online search activity. qSearch 2.0 provides a granular, in-depth analysis of the search universe worldwide.