Building a Bridge Between Your Story, Bloggers & People

Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It's something new and perceived to require a very different skill set than most PR and communications professionals possess.  

A Long Way to Go for Microsoft

It was just a few weeks ago that Microsoft CEO Steve Ballmer was downplaying Facebook’s originality and value—but now he’s bowing to a ‘higher power.’

Google Both Yin And Yang For Islam

A humanitarian plea was made today for the Muslim world to follow Google's do-gooder example. This is remarkable enough on its own, but a separate report notes how Al-Qaeda has successfully used Google-owned YouTube to raise funds.