Social Media – PR Folks are Just Doing It
“I have been impressed with the urgency of doing. Knowing is not enough, we must apply. Being willing is not enough, we must do.” — Leonardo DaVinci
PR/Marketing folks have been busy doing more than playing with social media. Here’s a quick, incomplete and unofficial list of pointers.
Discovery Forks Over $250M For HowStuffWorks
Discovery Communications owns well-known brands such as the Discovery Channel and Animal Planet. For the price of $250 million, it now owns HowStuffWorks.com, too.
The Myopia of the Valley
Robert Scoble just rips apart the NewTeeVee conference as missing the boat. And, while he might have a few points on his list of 40 … he forgets the audience, those that are going to come to the conference.
Is the audience for this conference the more advanced veterans, or is it for the new audiences (and, well, corporations) that are trying to figure out (still) what to do in all this new media, including the NewTeeVee world?
To Twitter or Not to Twitter?
Jeremiah Owyang posted yesterday on the value of Twitter. Here’s an excerpt:
Building a Bridge Between Your Story, Bloggers & People
Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It’s something new and perceived to require a very different skill set than most PR and communications professionals possess.
Secret Stats In Split RSS Feeds – Google Reader
Google Reader now reports feed usage, and it is being suggested by a prominent Google engineer that you should look at aggregated numbers.
A Long Way to Go for Microsoft
It was just a few weeks ago that Microsoft CEO Steve Ballmer was downplaying Facebook’s originality and value—but now he’s bowing to a ‘higher power.’
Google Both Yin And Yang For Islam
A humanitarian plea was made today for the Muslim world to follow Google’s do-gooder example. This is remarkable enough on its own, but a separate report notes how Al-Qaeda has successfully used Google-owned YouTube to raise funds.
Google Desktop For Linux Gets An Update
If it’s really the thought that counts, then users are likely to be grateful for an upgrade to Google Desktop for Linux. But in terms of practicality, it appears that the search giant may have partially misdirected its efforts.
Are You Fatigued By Search?
Yahoo cited a study that found only 15 percent of searchers find what they want with the first search they perform.