“Look at me” Marketing Works

I’m in Las Vegas for the first time in many years, and I am struck by the sheer opulence of the various hotels. I admit that I don’t know what causes gamblers to choose their venues, but it seems as though each hotel is in competition to look bigger, better, and fancier than the next. It’s classic "look at me" marketing. Until the Web came along, most companies didn’t know there was any other kind of marketing.

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