Is Tech Blogging Broken?

Ah the A List under question again, and the importance of Techmeme in relationship to where people find news, and then blog about what is happening in the news. While techmeme is not the only source, it is quickly becoming the authoritative source of information for people who read and write techblogs. So there is no surprise that clever marketing people have figured out how to game the system.

Jaw-Dropping, Salary Raising…Quantitative Variables?

I’m teasing of course. I don’t expect to raise anybody’s salary with a discussion of quantitative variables (or anything else).

But I do hope to explain one of the more important differences between web analytics and most of the traditional BI marketing analytics that has been done in the last twenty years. In addition, I’m going to make the case for why a new tool from WebTrends is a lot more important than you may be inclined to think. Along the way, you just might get a little richer – in understanding if not in take-home pay!

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