Sound and Mobile Web Ads
Most websites need financial support if they are to provide services to website visitors.
That is particularly tough for cell phones, which access the mobile web, since small screens do not leave much room for advertising. If you feel that a major slice of mobile Web activity will be via sound technology, then there is an additional challenge. Who wants to wait patiently listening through a sound advertisement until they get to the information they were seeking?
Behavioral Targeting (BT) at eMetrics
Behavioral Targeting (BT), as I predicted earlier this year, has become very common term among marketers.
Look at any online marketing events and you will see more than one session on Behavioral Targeting. This was also evident at eMetrics in Washington DC, where a full track was devoted to Optimization and Behavioral Targeting and several other speakers, not in this track, also talked included Behavioral Targeting in their presentations.
Google Won’t Dominate Book Search
Despite the hubbub generated by a New York Times report, the world of book digitization doesn’t start and end with Google, or even the participation of Microsoft and Yahoo in the Open Content Alliance.
Google . . . Build Us An OS!
After spending between $100 and $300 on various versions of Vista, some people are going back to XP. For Microsoft, this is a very bad sign. But for Google, this is practically an invitation to enter the OS market.
Blogging for Business: Wendy Piersall Keynote
The Blogging for Business Conference was held 22 October 2007 in Salt Lake City, Utah.
Mobile Market a Challenge for Google
While Google already sells ads on cell phones the company wants to expand it search service to more mobile devices.
Major League Crash Stalls Rockies Ticket Sales
The ticketing system operated by a California company has been unable to process World Series ticket sales for Colorado Rockies fans, and those baseball fans are not happy about it.
YouTube: Broadcast Your Porn
You may have noticed a newer feature on YouTube, right at the top of the homepage, called "Videos being watched right now…." If you were checking out that feature around 11:00 this morning, you would have noticed people were watching porn.
The Dark Art Of SEO
The title of this article is designed to illustrate the point of this article. Today we won’t be taking a look at black-hat search engine optimization tactics. Admittedly, I’ve toyed with them in a “know your enemy” kind of way but I’m no expert on advanced cloaking techniques nor effective link sp@mming tactics. What we’re going to cover here are the hidden (i.e. dark) areas of effective optimization strategy.
MySpace Plans Extraordinary Expansion
Chris DeWolfe, MySpace’s CEO, has said that the company intends to hire 1,600 people and expand to seven new countries within the next year. It means to defeat Facebook, Google, and everything else you can imagine, too.