Dell’s Bold New Step Into the Conversation

Dell Inc. embraced social media in a big way with the launch of Direct2Dell, its customer focused blog. Greeted originally with catcalls by many observers, the blog—under the guidance of Lionel Menchaca and other members of Dell’s communications and customer service team—has been a cornerstone in the computer maker’s reputational turnaround success story.

NYT’s Blogrunner Shakes Up Tech News

One look at the New York Times' expansion of Blogrunner and you know it's going to be a hit. It's been around a little while, but today the NYT expanded the technology section to include other news sites and bloggers.

MySpace Joins OpenSocial

MySpace is adding some serious clout to Google's freshly launched OpenSocial. The popular social networking site has signed on to be a part of  Google's APIs for creating social applications on the Web.

Why “Do Not Track” is Dumb

Reuters reports that a group of privacy and consumer organizations have asked the FTC to create a "do not track" list for internet users who want to opt-out of any ad-behavior tracking.