Russia Online Audience Fastest Growing
Europe had the largest Internet audience- ever in September with a five percent year over year growth, and 226.7 million unique visitors 15 years or older.
Government Still Questioning GoogleClick
The FTC has not yet confirmed Google’s acquisition of DoubleClick. Last week’s town meeting on the subject of behavioral targeting hasn’t changed that.
Verizon’s Web 2.0 Marketing Campaign
“My Home 2.0″ is a web 2.0 type of marketing campaign for Verizon to promote their FiOS service. It’s a combination TV/online reality show, kind of like Extreme Home Makeover but its not upgrading the décor as much as transforming the home and family to be technology savvy.
Finally Someone Admits Facebook Has a Problem
When you have nagging doubts about the business model of Facebook, professionally it’s often not a good idea to voice them.
Who Will Manage The Online Ad Conversation?
The debut of Facebook’s Social Ads builds upon the path of “pull” advertising being walked in social media. It presents a challenge to the brands, marketers, and agencies who manage the advertising message.
BlogWorld: Housebreak Social Media Marketing
It’s just a puppy, Maggie Fox said of social media with regards to adding it to one’s marketing mix, meaning it’s going to grow up to be a big doggie.
BlogWorld: SEO Tips For Bloggers
Murdok is in Las Vegas this week at the BlogWorld and New Media Expo. In the session "Search Engine Optimization: Best Practices", the speakers focused on SEO tips for bloggers.
Facebook Is on the Right Track
Over the past 4 months, I have written many articles on what the advertising face of social networks should look like. While I would like to think they were reading my columns (unlikely), I am happy to see my vision of user / community targeting is where it seems Facebook is heading. I was actually surprised at how many of the people I spoke with at Adtech not understanding the potentially gigantic platform this can be.
AOL, LookSmart Harbinger Of Ad Weakness
While Google’s shares skate above $700, troubling results at smaller online ad competitors hint at a turbulent future.
YouTube Goes To Germany
Thanks to its gorgeous scenery and impressive car industry, Germany is likely to have a lot of sights worth seeing. And thanks to a new version of YouTube, Germans will have a special place to share them.