Truthfulness Over Perfection Valued In Marketing

Alan Scott, Dow Jones & Co. SVP and chief marketing officer, said it's a cool time to be a marketing guy, as consumer expectations of businesses have changed with the rise in blogs and social media.

Plaxo Gives Thanks For OpenSocial

Google’s OpenSocial has been both laughed at and fawned over as people have debated if it has any value.  The discussion will, by and large, continue, but the people at Plaxo have already decided that OpenSocial is extremely good.

BusinessWeek Misses the Point on UGC

BusinessWeek magazine has a piece about user-generated content and how it’s old and busted now — people really want professional content, apparently.