Google Adds Products Link For Holidays

oogle has removed the Video link on its search results pages with one to Google Product Search, relegating the very useful Video link to the “More” menu. The Video link is fourteen items down the More menu, making it a lot of work to reach. Previously, on any Google search, you could hit Video to get results from dozens of popular and unpopular video sites,…

Search Frequency Is Meaningless

One of the big misconceptions I see on business forums is the idea: “That the number of documents returned on a keyword search on Google, has a direct correlation with the competitiveness of the keyword.” Once you see people posting examples of their “SEO successes” by use of this measurement, you can easily see that search frequency has little to do with competition - after…

The Web’s Biggest Impulse Shopping Day

The other day, we were talking about what makes us buy (an appropriate topic for today, the biggest shopping day in the US) and Barb Newman, our General Manager, wondered what made us impulse buy? She was trying to figure out why she had dropped way more money than she intended on a purse. Being […]

Making Link Bait Work For You

Link baiting. You've heard of it, most likely, but maybe are at a loss as to how it works or how to make it work for you. In this article, we explore both the search and social aspects of link bait, what it is, and how it can be approached.

Open Source vs. Walled Gardens

Open vs. Walled - let the best win. Recently in Boston, Tim Berners-Lee, the inventor of the World Wide Web, was pushing a theme that is dear to many of us. The Mobile Web should grow with open standards. The Walled Garden approach should be abandoned.