Google Changes Its Mind About Money-Back SEO

Business makes strange bedfellows. Just in time for the FTC to approve Google's acquisition of DoubleClick, and with it an SEO firm called Performics, the company has changed its tune a bit about how to deal with SEO companies.For the longest time, Google advised webmasters to be wary of SEO companies, and put up this warning at the Webmaster Help Center:

Google, DoubleClick Get FTC Approval

UPDATE: No sooner had I hit “publish,” I get an email from Google confirming the deal has been approved by the FTC. The announcement reads in part…