SIS – Search Insiders Speak

Every day, MediaPost’s Search Insider columnists illuminate the search landscape. Now it’s time for them to get off their pedestals and face your toughest questions first-hand. They’ll mouth off on all the most pressing search issues and the hot topics discussed at the Search Insider Summit so far.

Facebook Ads Should Have an Opt-Out

Lately I've been seeing far more ads on Facebook supported by implicit endorsements from friends. I've also had other friends share screenshots of ads and applications that I endorse.

Nanotechnology Meets Yahweh

They set out to recruit young, would-be scientists, not necessarily to break records. But the next-smallest Bible is 50 times bigger. For context, that's about 50 grains of sugar. This one has been printed on a gold-plated silicone chip less than 1/1000th of an inch.

Contextual Ad Exploitation

As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals.