Advertisers Don’t See Social Networking as a Fad
If you look at all the hype around social networking, you might think that it’s a fad that will soon fade. Advertisers don’t think so. After seeing how many teens and adults (40%) in the US are on social networking sites, they are upping their budgets for the new year.
Move on to SEO Techniques that Work
SEO techniques typically linger long after their "good til" dates. 2008 should be no exception, but if you’re paying attention it’s time to move onto the stuff that works.This useful review of techniques that Google clamped down on this year included:
Americans Go Online For Research
Over half of Americans (58%) turn to the Internet when they want information about health, educational, financial, legal and career issues according to a new Pew Internet and American Life Project study.
Study Looks at Internet Use in America
The newest PEW/Internet and American Life study indicates just how important the Internet is becoming in . . . well, American Life. Of the nearly 2800 Americans surveyed, 58% turn to the Internet first for answers.
A Glance At AdSense’s 2007
As acquaintances go, Google AdSense isn’t a particularly "auld" one – most people are likely to have more aged underwear. Still, the Inside AdSense blog has taken a moment to remember the technology’s past year, and it was, by all appearances, a rather busy one.
How Long Will Your Agency Relationship Last?
Research shows that half of the agency/client relationships out there last less than two years. This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.
Social Media Resolutions
Today is the day for new year’s resolutions. For most people, this means the inevitable pledges to get healthy, lose weight, work less and spend more time with family. Like any good blogger, though, I have several social media resolutions for the new year. In no particular order, here are my three big ones:
2008 Could Be a Bad year for Content Quality
The web levels the playing field, allowing individuals to compete with larger corporations, largely through the smaller players making dirt public and launching viral marketing campaigns around issues. Because there is a publisher publishing every opinion and angle, it is easy to discount just about everything, especially attempts for new market participants to become remarkable.
Google Won’t Do Email Advertising In ’08
Email won’t die in 2008, but unfortunately neither will spam. Marketers will make use of the medium in the new year as they have before, and a couple of industry observers have thoughts on that usage.
Paying Writers Based on Traffic
It may be a new year, but we’re still talking (well, some of us are anyway) about an old issue: namely, the idea of paying writers based on the traffic they get. The focus of the debate right now is Gawker, where Nick Denton has apparently started paying his bloggers based in part on how many views their posts get. This one has been around for awhile, but now it’s official thanks to a memo on (Gawker-owned) Valleywag.