The Horror of Search Engine Penalties & Filters

There are two words that are guaranteed to strike fear into the heart of any website proprietor: penalties and filters.

They damage rankings and ultimately may result in banishment from the search engines. However, before panic sets in, let us guide you through the basics of penalties and filters.

A penalty is caused by significant violations of a search engine’s website guidelines, such as:

Newspaper Web Sites See Record Traffic

Monthly unique visitors to newspaper Web sites averaged 62.8 million in the fourth quarter of 2007, setting a record according to a new report by Nielsen Online for the Newspaper Association of America (NAA).
Average monthly unique audience figures for newspaper Web sites grew by more than 3.6, an increase of more than six percent over 2006 numbers. Unique visitors in the fourth quarter represented a nine percent increase over the same period a year ago (57.6 million).

ICANN Asks For Independence

The Internet Corporation for Assigned Names and Numbers (ICANN) is requesting that the U.S. government allow it to become independent.

ICANN made the request in a detailed report sent to the U.S. Department of Commerce. The report will be the topic of a meeting to decide ICANN’s progress on objectives the U.S. government has put in place that would lead to the organizations independence.

Google Software Engineer Explains MapReduce Concept

Mark Chu-Carroll is a Google software engineer, and in a personal blog post this week explained the concept of one of Google’s programming models: MapReduce, which splits a task onto many computers on Google’s server farm (server farm, or single super computer, depending on how you look at it) to be quickly crunched.

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