8 Theories For AdSense Fluctuations
Recently, many web-publishers reported drastic drops in their Google AdSense earnings and offered up many theories as to why that occurred. The problem was reported in web forums, on popular SEO blogs, and in the comments section of the last Murdok article on the subject. After all that, we’ve narrowed it down to 8 possible explanations.
Nokia May Lead In Location-Based Advertising
If you connect the acquisition and investment dots, you wind up following Acuity Mobile to Navteq to Nokia. And since Acuity deals in mobile marketing, Navteq works with maps, and Nokia’s all about cell phones, this could indicate that some pretty big companies are growing more interested in location-based advertising.
McClatchy Ad Revenue Down Double Digits
The executives at The McClatchy Company, which owns major newspapers across the US like The Miami Herald, The Lexington Herald Leader, and the Charlotte Observer, didn’t utter the names of their digital demons in their latest earnings report. But it’s funny sometimes how there’s a defining echo between the lines.
Microsoft’s Response to 75,000 XP Sigs: “Meh”
You can almost imagine some skinny guy standing in front of large crowd. The crowd yells, "Let XP live!" The skinny guy fidgets, and responds, "Um, we need more feedback." Yes, this is Microsoft PR at its best, folks.
Cable’s Dying, The FCC’s Killing It
The cable industry’s in trouble, and the FCC isn’t all that interested in helping it. Six cable networks are suing the Federal agency in an attempt to block "dual must-carry" requirements set to take effect in 2009. The nuances of the issue highlight that cable just isn’t keeping up with the competition in terms of capacity, and it appears the FCC is very content to help telephone and satellite companies steamroll an entire industry.
Flickr Fans Protest MSFT’s Acquisition Attempt
Bashing Yahoo has become one of the easiest activities in the world. Flickr is still loved, however, and may, in fact, be one of the few things standing between Microsoft and its acquisition of Yahoo.
Google News Introduces Location-Specific Coverage
Google News has done a decent job of representing big stories, but when it came to local developments, your best bet was often to visit to some poorly designed and infrequently updated site owned by a nearby TV station. Now that may no longer be the case, as Google News is getting local.
Disney MMOs Aim For Kids, Branding
The Disney brand, one of the most well-known globally, reaches into the virtual world with a pair of massive multiplayer online games.
Web Companies May Be Bracing For Recession
I had my next few purchases all planned out – a nice alarm clock, a new TV, and a big bookcase. Then signs of a recession began to pile on, and setting aside extra mortgage payments started to seem like the better idea. Many companies are thinking similarly.
Custom Localized News on Google News
Google News has a new feature: custom localized news. Just visit the Google News homepage and scroll down to the “Local News” input box. Enter your location, click Add, and you’ll find a new navigation entry in the top left.