Brand Awareness More Valuable Than PPC

There's been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A recent report from Engine Ready says branding may be worth more than you think.I've been an advocate of branding for a while and have tried to get the point across that consumer awareness of product or company drives sales in a very powerful…

Brand Awareness More Valuable Than PPC

There's been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A recent report from Engine Ready says branding may be worth more than you think.I've been an advocate of branding for a while and have tried to get the point across that consumer awareness of product or company drives sales in a very powerful…

Matt Cutts Suggests Summer Of Code Projects

There's still some time before any deadlines relating to the 2008 Google Summer of Code pass.  So, in the event you're looking for ideas, Matt Cutts has suggested 21 possible projects.

More Advertisers Trying Mobile Coupons

Around thirty percent of cell phone users are interested in receiving mobile coupons according to a new report by JupiterResearch, "Mobile Coupons: Identifying New Opportunities Beyond Early Trials."Over the next year, more advertisers are expected to explore the interest in using mobile coupons but anticipated growth will be in the single digits. To be successful such mobile tactics must focus on relevant offers, bring value…