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Political Parties Embrace New Media

New media usage is a commonplace activity for U.S. adults in all major political parties, according to BIGresearchs's "Simultaneous Media Usage Study."

The McDonaldization Of The Internet

A new report from Hitwise highlights a trend that matches what's going on in the brick-and-mortar world: The mainstreaming of everything. It also shows that Internet users value what they perceive as authority websites, and that perception is a collective one—or if you prefer, a brand on the collective psyche.