Archive
Cybersquatting Increasing
Complaints of "cybersquatting" where a person sets up a site using a trademarked name and profits by selling the name to the…
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DoubleClick, Quality Clicks In Google’s Future
Disappointed investors drove shares of Google down 3 percent yesterday amid flat ad click growth, but Wall Street may have to take a longer term view of the search ad company.
Google Continues Hiding Parked Domain Clicks
Webmasters might be forgiven if they didn't notice the option to opt their ad campaigns out of Google's AdSense for Domains.
Journalists Working Online More And Using Blogs More
The shift from print to online media is giving journalists more responsibility and making them more aware of the commercial side of the business according to the "2008 PRWeek/PR Newswire Media Survey."The survey polled 1,231 journalists including newspaper and magazine journalists, television, radio and online reporters, and bloggers.
Spot Runner Launches Political Advertising Program
In a move that's either ingenious, scary, or both, Spot Runner has launched a new Political Advertising Program. Political campaigns of every size are supposed to buy preexisting video spots, personalize them, and then put the things on television.
Advertising To The Non-Web-Savvy Population
Now suppose you wanted to buy your special someone a nice diamond ring. You'd probably type "diamond ring" into Google, right? So would I. But what would your not-so-savvy dad do? Is it possible that he'd type "nicediamondring.com" into the address bar of his browser? Read on to find out how you can advertise to folks like your dad.
