Journalists Working Online More And Using Blogs More

The shift from print to online media is giving journalists more responsibility and making them more aware of the commercial side of the business according to the "2008 PRWeek/PR Newswire Media Survey."The survey polled 1,231 journalists including newspaper and magazine journalists, television, radio and online reporters, and bloggers.

Spot Runner Launches Political Advertising Program

In a move that's either ingenious, scary, or both, Spot Runner has launched a new Political Advertising Program.  Political campaigns of every size are supposed to buy preexisting video spots, personalize them, and then put the things on television.

Advertising To The Non-Web-Savvy Population

Now suppose you wanted to buy your special someone a nice diamond ring. You'd probably type "diamond ring" into Google, right? So would I. But what would your not-so-savvy dad do? Is it possible that he'd type "nicediamondring.com" into the address bar of his browser? Read on to find out how you can advertise to folks like your dad.

Why Not Rename To TechCrunchMeme?

Ready, set, bloviate. So, at the top of TechMeme's Leaderboard, which ranks the publications according to their presence on the aggregation site, it shows TechCrunch as the go-to blog for all things tech or, assumedly, tech-business related.

Google Observes Earth Hour, Gets Energy Issue Backward

Google could have promoted energy conservation by lighting up gigantic "save electricity" billboards.  Instead, in at least one country, the search giant has taken the equally unproductive path of turning its homepage black.