Archive
Watch Where You Put That Ad
Google may be taking a closer look at AdSense placements dropped onto blogs created through its Blogger service.
Part of the
network
network
Universal Search = Fewer Clicks
ComScore's James Lamberti reveals the new Google truth: Universal Search means fewer paid clicks.Google's latest mission is fairly clear: Reduce the number of clicks while increasing the value of clicks remaining. At first glance it appears disastrous for marketers. Less real estate on which advertise and higher premiums on the space available equals CPC inflation.
Rural Broadband To Become More Of A Reality
When a company receives money, you've got to consider questions of "how much" and "who from" to figure out what sort of attention it's owed. In the case of broadband service provider Open Range Communications, the answers are "a lot" and "a branch of the U.S. government."
Are Health Blogs Bad For You?
There was a time when certain professionals, such as doctors and lawyers, did not advertise in a general way. In some arenas, advertising was looked down upon and considered to be below the standard. In others, particularly the law, advertising specific services was illegal. Once the ban on television advertisements was lifted, there were some lawyers who ventured forth to test the waters. Naturally, they…
Cybersquatting Increasing
Complaints of "cybersquatting" where a person sets up a site using a trademarked name and profits by selling the name to the owner reached a record level last year according to the World Intellectual Property Organization (WIPO).
Will It Blend? Google Says No
The line between a guideline and suggestion is a fuzzy one, but webmasters seem to agree a Google guideline is more of a stern warning. The most recent guidelines popped up on the InsideAdSense blog, instructing publishers not to blend ads with content.
