U.S. Pushes WTO For Panel On High-Tech Tariffs

The United States has asked the World Trade Organization to create a panel to settle a dispute with the European Union over tariffs on high-tech items.The request is an escalation in an increasingly bitter dispute over the WTO's Information Technology Agreement (ITA), which abolished duties on a number of high-tech goods from July 1997 to encourage trade.

SES: State Of The Search Industry

The ins and outs of search can be fascinating; there are all sorts of little tricks and statistics to learn and track.  That said, some perspective is also useful, and so a session at SES San Jose ran with the broad title of "Search Industry Update."

How Exclusive Sponsorships Can Backfire

There is a myth in marketing today that many people blindly believe about sponsoring events ... that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let's look at the stories of a worldwide Olympic sponsor for whom the…

How Do You Think Twitter Can Make Money?

There’s a new Viewpoint column about Twitter, over at BusinessWeek. Before I go on, it’s important to note that Viewpoint’s are guest columns, not written by normal BusinessWeek staffers.

Google Looks To Free the Airwaves

Google has stepped up its efforts to lobby the FCC to free up broadcast white spaces for unlicensed wireless broadband use by launching FreeTheAirwaves.com. The site provides information about uses for white spaces and invites supporters to sign an online petition to the FCC.